KKV店铺陈列图片 KKV家居诠释全新零售 集装箱生活馆

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截至目前， KK馆线下门店已延伸为三种类型：标准店、黑金店及旗舰店KKv。KKv主要面向年轻一代的群体，门店面积均在1000+㎡，在三者中面积。值得一提的是，KKv在拥有更大空间的同时，也承载着更为多元的场景元素，即兼具海外进口品与潮流新国货，商品也较前两者新增多个品类：包括实用服饰、母婴用品、花卉绿植、宠物用品、特色文玩等数十种细分垂类，只为给用户带来更为精致的生活方式。与KKv不同，KK馆标准店面积在200㎡左右，商品品类以进口品为主，主打时尚简约；黑金店面积在300~500㎡，门店空间较大，商品品类较标准店的基础上更为丰富。今年3月，KK馆宣布完成4亿元C轮融资，领投方为阿里巴巴 eWTP科技创新基金，洪泰基金跟投，老股东经纬中国、璀璨资本、黑藻资本、深创投等均参与跟投。截止 2019 年 4 月，KK馆在北京、上海、广州、深圳、杭州、成都、苏州、天津、武汉、重庆、东莞、佛山、海口、三亚、西安、长春、呼和浩特等全国50 多个城市拥有线下门店，且正持续扩张中。

KKV店铺陈列图片 KKV家居诠释全新零售 集装箱生活馆

Up to now, the offline stores of KK pavilion have been extended into three types: standard store, black gold store and flagship store KKV.

KKV is mainly for the younger generation, with the store area of 1000 + m2, the largest of the three. It is worth mentioning that while KKV has a larger space, it also carries more diversified scene elements, that is, it has both overseas imports and the trend of new domestic products. Compared with the former two, it also has several new categories: practical clothing, mother and baby products, flowers and plants, pet products, special color and Cultural Games and dozens of sub categories, which only brings more refined lifestyle to users.

Different from KKV, KK Pavilion standard store covers an area of about 200 ㎡ with imported products as the main product and fashion simplicity as the main product; black gold store covers an area of 300-500 ㎡, with large store space and more commodity categories than standard store.

In March this year, KK Pavilion announced the completion of round C financing of 400 million yuan. The leading investor is Alibaba ewtp science and technology innovation fund, Hongtai fund follow-up investment, with the participation of old shareholders such as Jingwei China, bright capital, Haizao capital and Shenzhen Venture Capital.

As of April 2019, KK pavilion has offline stores in more than 50 cities in China, including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Suzhou, Tianjin, Wuhan, Chongqing, Dongguan, Foshan, Haikou, Sanya, Xi'an, Changchun, Hohhot, and is expanding continuously.

KKV店铺陈列图片 KKV家居诠释全新零售 集装箱生活馆